Apple has arguably been the face of consumer centric design since the late 1990’s. Their advertisements focussed on the customer experience and that is how it has been since then. Last week while dropping off my MacBook at the fruit store for screen repair, I came across this advertisement by Canon on a bus:

This raised several questions, the first being ‘when the f*ck did Canon start doing printers?’. Well, obviously I am out of the loop here so give me a moment while I try to step right back in. Second and a tad bit serious one, is that considered sexist?

Nevertheless, being on the humorous side of the spectrum the advertisement sure did grab my attention. It does not advertise its features (I am sure all of them are very well equipped), rather it advertises the durability. And unlike the fruit company that chose to just extend their buttons replacement programme to their newly released chopping boards, Canon tells me in this picture that that something like that is unlikely. 

Whatever the case, I spent a good amount of time staring at the ad and hopefully I didn’t creep out any passengers sitting right at the windows behind it. It has had me writing about it (or in a more borader sense- it has got people talking), so it is a successful ad campaign.

In other news, I was at the laundry shop today and saw this cute ad by some clown company that sells burgers. It had a nice old couple trading pickles. Touched my heart. Unfortunately, I couldn’t find sources for this ad to link.

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